No. 02 / 17
Shuddh Swad — Thekua
A bold, cinematic social campaign that turned a traditional snack into a scroll-stopping moment.
- Category
- Social Creative
- Industry
- Food & Beverage
- Year
- 2024
- Services
- Campaign Strategy, Social Creative, Art Direction
01
The challenge
A heritage snack brand needed to make a traditional product feel genuinely exciting to a young, social-first audience without losing its cultural roots.
02
What we did
Cinematic art direction and a confident campaign identity turned an everyday snack into share-worthy content, lifting engagement sharply.
03
Plates 01—03Details
04
Food & Beverage, 2024Results
- Engagement
- +240%
- Reach growth
- 3x
- Order uplift
- 25%
Services deliveredCampaign StrategySocial CreativeArt Direction
