No. 14 / 17
Aurora Wellness Launch
An integrated launch campaign taking a wellness brand from unknown to unmissable across the city.
- Category
- Campaign
- Industry
- Health & Wellness
- Year
- 2025
- Services
- Campaign Strategy, Art Direction, Performance Marketing, Copywriting
01
The challenge
A wellness brand needed to build city-wide awareness at launch with no existing audience and a fixed media budget.
02
What we did
A single bold visual idea carried consistently across outdoor, social and paid media compounded recall far beyond the media spend.
03
Plates 01—03Details
04
Health & Wellness, 2025Results
- Reach
- 2.4M
- ROAS
- 4.2x
- Brand searches
- +310%
Services deliveredCampaign StrategyArt DirectionPerformance MarketingCopywriting
