No. 05 / 17
Domino’s — Unbox the Feels
A Gen-Z ready campaign concept reimagining pizza packaging as an interactive storybook.
- Category
- Social Creative
- Industry
- QSR
- Year
- 2024
- Services
- Campaign Concept, Social Creative, Copywriting
01
The challenge
A global QSR brand needed a local campaign idea that could earn organic Gen-Z attention without relying purely on discounting.
02
What we did
Turning the pizza box into an interactive storybook gave customers a reason to photograph and share the packaging itself.
03
Plates 01—03Details
04
QSR, 2024Results
- Shares
- +310%
- Engagement rate
- 5.2%
- Impressions
- 1.8M
Services deliveredCampaign ConceptSocial CreativeCopywriting
