No. 03 / 17
Chutney Story
A warm, homely identity and Imli Chutney packaging rooted in "ghar ka swaad, maa ka pyaar."
- Category
- Branding
- Industry
- Food & Beverage
- Year
- 2023
- Services
- Brand Identity, Packaging Design, Brand Messaging
01
The challenge
A homemade-style chutney brand needed an identity that felt authentically domestic and nostalgic while still looking credible next to established FMCG players.
02
What we did
A warm palette, handmade lettering and a story-led label system positioned the brand around home cooking and maternal care.
03
Plates 01—03Details
04
Food & Beverage, 2023Results
- SKUs launched
- 6
- Brand recall
- +120%
- Retail chains
- 2
Services deliveredBrand IdentityPackaging DesignBrand Messaging
