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Mil8 Millet Cookies
A vibrant multigrain cookie packaging system with a distinct colour-coded flavour range built to pop on the shelf.
- Category
- Packaging
- Industry
- FMCG
- Year
- 2024
- Services
- Packaging Design, Brand Identity, Art Direction
01
The challenge
A multigrain cookie range needed packaging that communicated health credentials while keeping eight flavour variants instantly distinguishable on a crowded shelf.
02
What we did
A colour-coded system with a fixed brand block and product-first layout gave the range instant recognition and made it retail and marketplace ready.
03
Plates 01—03Details
04
FMCG, 2024Results
- SKUs designed
- 8+
- Shelf recall
- +180%
- Buyer rating
- 4.8★
Services deliveredPackaging DesignBrand IdentityArt Direction
05
In their words
“They understood our product better than we did. The packaging they designed for Mil8 doesn’t just look beautiful — it sells. Our shelf recognition speaks for itself, and the colour-coded system made launching new flavours effortless.”
Ananya Iyer
Co-founder, Mil8 Cookies
