No. 09 / 17
Masala Art
Ornate, premium spice pouch packaging with a heritage crest identity that speaks pure flavour.
- Category
- Packaging
- Industry
- Spices / FMCG
- Year
- 2023
- Services
- Packaging Design, Brand Identity, Print Production
01
The challenge
A spice brand needed to signal heritage authenticity and purity in a category dominated by loud, low-cost packaging.
02
What we did
A crest-led identity with ornate detailing and disciplined colour blocking elevated the range into premium territory.
03
Plates 01—03Details
04
Spices / FMCG, 2023Results
- Perceived value
- +65%
- Spice SKUs
- 9
- Repeat buys
- +40%
Services deliveredPackaging DesignBrand IdentityPrint Production
